{"id":5947,"date":"2021-01-12T11:13:32","date_gmt":"2021-01-12T19:13:32","guid":{"rendered":"https:\/\/www.bradrobertsdesign.com\/?p=5947"},"modified":"2021-11-08T11:08:39","modified_gmt":"2021-11-08T19:08:39","slug":"evil-bald-guy","status":"publish","type":"post","link":"https:\/\/bradrobertsdesign.com\/?p=5947","title":{"rendered":"Evil Bald Guy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5947\" class=\"elementor elementor-5947\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4842b8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4842b8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a459c5\" data-id=\"1a459c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a27e21 elementor-widget elementor-widget-heading\" data-id=\"5a27e21\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Evil Bald Guy<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf82b31 animated-fast elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"cf82b31\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;lightSpeedIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec20f4f\" data-id=\"ec20f4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85f00b4 elementor-widget elementor-widget-text-editor\" data-id=\"85f00b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Evil Bald Guy, an upstart that makes sunscreen for the scalp, wanted to punch up its communications for summer. Bald art director Brad Roberts and thin-haired copywriter Paul Singer, a Seattle-based freelance team, heeded the call. First on the to-do list? Point-of-purchase posters. Giving the company the most bang for their buck, the campaign consists of a visual premise and an anthem line, which can eventually be blown out across all media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4df384e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4df384e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-165d577b\" data-id=\"165d577b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dc864ce elementor-widget elementor-widget-gallery\" data-id=\"1dc864ce\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;columns_tablet&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:47,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:67,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;overlay_description&quot;:&quot;caption&quot;,&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_mobile&quot;:1,&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/bradrobertsdesign.com\/wp-content\/uploads\/2013\/05\/EvilBaldGuy2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-1dc864ce\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwNCwidXJsIjoiaHR0cHM6XC9cL2JyYWRyb2JlcnRzZGVzaWduLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxM1wvMDVcL0V2aWxCYWxkR3V5Mi5qcGciLCJzbGlkZXNob3ciOiJhbGwtMWRjODY0Y2UifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/bradrobertsdesign.com\/wp-content\/uploads\/2013\/05\/EvilBaldGuy2-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/bradrobertsdesign.com\/wp-content\/uploads\/2013\/05\/EvilBaldGuy3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-1dc864ce\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQwNSwidXJsIjoiaHR0cHM6XC9cL2JyYWRyb2JlcnRzZGVzaWduLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxM1wvMDVcL0V2aWxCYWxkR3V5My5qcGciLCJzbGlkZXNob3ciOiJhbGwtMWRjODY0Y2UifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/bradrobertsdesign.com\/wp-content\/uploads\/2013\/05\/EvilBaldGuy3-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/bradrobertsdesign.com\/wp-content\/uploads\/2014\/08\/EvilBaldGuy.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-1dc864ce\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE5MywidXJsIjoiaHR0cHM6XC9cL2JyYWRyb2JlcnRzZGVzaWduLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxNFwvMDhcL0V2aWxCYWxkR3V5LmpwZyIsInNsaWRlc2hvdyI6ImFsbC0xZGM4NjRjZSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/bradrobertsdesign.com\/wp-content\/uploads\/2014\/08\/EvilBaldGuy.jpg\" data-width=\"576\" data-height=\"768\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70a9972 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a9972\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d32aa3\" data-id=\"1d32aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9a965a elementor-widget elementor-widget-post-navigation\" data-id=\"b9a965a\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/bradrobertsdesign.com\/?p=4765\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Next Project ><\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/bradrobertsdesign.com\/?p=4841\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\"><\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Evil Bald Guy Evil Bald Guy, an upstart that makes sunscreen for the scalp, wanted to punch up its communications for summer. Bald art director Brad Roberts and thin-haired copywriter Paul Singer, a Seattle-based freelance team, heeded the call. First on the to-do list? Point-of-purchase posters. Giving the company the most bang for their buck, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3609,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/5947"}],"collection":[{"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5947"}],"version-history":[{"count":128,"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/5947\/revisions"}],"predecessor-version":[{"id":9671,"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=\/wp\/v2\/posts\/5947\/revisions\/9671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=\/wp\/v2\/media\/3609"}],"wp:attachment":[{"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bradrobertsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}