UNICEF / Believe in Zero

The insight: No child should ever die from a cause the world has the power to prevent. The action: Tap the power of the human spirit and build a community of believers. Enter “Believe in Zero,” the campaign my team and I created for UNICEF. The result: According to the fund’s then-CMO, our platform “revolutionized UNICEF’s approach to fundraising and advocacy.” For its effectiveness, the campaign was heralded by The Chronicle of Philanthropy, as well as the book Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (AFP/Wiley)